About Us


Juan Ros, ALS National

Juan C. Ros
ALS National

VirtualGiving met our needs in developing a truly customized planned giving website that reflects our mission, goals, and values... [more]

Our Company

We get customers to make sales. We don't make sales to get customers.

Call it "friend-raising," because our constant commitment is to help you succeed. VirtualGiving is a small, highly focused planned-giving marketing firm. We know how prospects approach a gift decision, what catches their attention, and what persuades them to give. We deliver this knowledge to you with turnkey planned giving marketing tools so you can close more and larger gifts.

We don’t have thousands of clients.

Why?  Because it's not how many clients we have that counts, it's who our clients are. Read here what they say about us.

While our competitors boast large client lists, we confidently number our clients in the hundreds, which allows us to  get to know them personally.  We know the tone they take when they approach their prospects, and we work collaboratively with them to maintain vigilant quality control over their sites. You can be assured that you will not become a name on a monthly sales chart, but a partner whose fundraising success will help determine our corporate success.

We're not the newsletter company.

We're VirtualGiving.  We were born to excel in developing planned giving websites, and not extend a tired product line like print newsletters onto the Web.  We focus on the one marketing tool that is essential in getting non-profits’ messages heard in our New Economy: Websites and Web-related materials (such as targeted postcards) designed to break through the clutter of outdated, ineffective mass marketing methods of yore. When it comes to web technology, Web-Centric is more than just a term we coined, it's our way of doing business.

We’re careful about new trends.

Changes occur so swiftly on the Web that you either have to be a born oracle, or else constantly analyze marketing trends to find and predict the techniques that will work for non-profits.  We've been working at the latter since 1999.  We were the first and we are still the yardstick by which all others are measured.  If you'd like proof we'll be glad to show you our old websites that we've archived.  You'll see our old tools that are just now appearing on our competitors' sites, such as E-newsletters, mass e-mails and our old Gift Tree Interactive.  When they worked we recommended them, when they were no longer effective, we pioneered new tools.

Our vigilance keeps you ahead of marketing trends. 


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