Planned giving websites do not close planned gifts.
I shop at Wal-Mart sometimes... More...

Counting your website hits?
Here’s the real scoop. More...

Are you a "binge marketer" ?
"Oops...fundraising is slow - I’d better send out a mailing." Is this you? More...

Are you considering mass-emailing your prospects?
Planned giving mass emails can alienate your prospects.

Is your planned giving website up-to-date?
Your prospects are online, and they’re savvy online. If you don’t have a compelling Web presence, you simply don’t exist. More...

Do you sound like a legal department?
Your planned giving program needs a friendly approach.

Are you "overkill marketing" ?
Waves of impersonal communication wear out your prospects. When it comes to charitable donations, this means declining response rates. More...

Trying to develop your website in-house?
In addition to direct costs, think opportunity costs. Read this article and you’ll change your mind. More...