FAQs & Resources
Seniors on the Internet
A recent survey concluded:
- Adults 55+ are the fastest growing sector of the PC purchasing public.
- 40% of all U.S. adults over the age of 50 - including 24% of those over 65 - use a computer at home.
- 70% of seniors who own a computer - 14 million North Americans age 50+ - use the Internet on a regular basis.
- 65% of the Americans age 55+ who are online use the Internet for investing.
A survey of 1001 SeniorNet volunteers age 50+ indicated that:
- Two-thirds of the SeniorNet community spend more than 10 hours a week online.
- More than one-third have been online for two years or less.
- The majority make online purchases, especially of computer products and books.
Other, more far-ranging surveys have shown that seniors spend more time on their computers than any other group - around 12 hours per week. Furthermore, Internet users age 50+ are highly educated and affluent when compared to the general population And they purchase more in dollar amount online than younger Web surfers:
- 75% have a college-level education.
- 45% earn over $75,000 a year.
- 50% have investment portfolios worth over $100,000.
- They are 27% more inclined to invest online than their younger counterparts.
- They own 77% of all the financial assets in America and 80% of all the money in U.S. savings-and-loan institutions.
Excerpted from The Future of Planned Giving: Seniors and the Online Revolution (Copyright 2001-2006 VirtualGiving).
The complete version of the above, as well as other must-reads, can be downloaded from this page.
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