Services
PG Finder™ Prospect Identification
Are you datamining based on wealth and age? Big mistake. You should be using PG Finder at The Planned Giving Company.
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What is PG Finder™?
- PG Finder is our proprietary process that identifies your best planned giving prospects on a pre-determined basis of donor loyalty (the best indicator of planned gift likelihood).
- PG prospects are further segmented into 10 loyalty-driven categories, providing the opportunity for detailed response analysis and refined mailing selection criteria.
- Your current PG donors are also analyzed within the PG segmentation categories to validate the effectiveness of the PG Finder™ model.
How does PG Finder™ help me target prospects more effectively?
- 91% of PG donors typically fall within the PG Finder™ criteria.
- The likelihood of a planned gift from a prospect identified through PG Finder™ is 15 times greater than that from the remainder of the file.
- The top ranking – based on long-term consecutive years giving – is expected to yield 2-3 times the response of the other PG Finder™ prospects, and more than 40 times that of donors not selected by PG Finder™.
- While the top category yields the best PG prospects, it accounts for less than half of qualified PG prospects – thus the justification for the additional categories within PG Finder™.
Why is PG Finder™ important?
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According to the DMA (Direct Mail Association), mailing more frequently to a targeted group gets better results than mailing a few times to a larger group. PGFinder generates this targeted group.
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It is often argued: "I may miss out on a few if I do not target all my prospects." Possibly. The fact remains, however, you will get more gifts if you hone in on your select prospects and market to them more frequently (again, according to the DMA).
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Worried you may miss a very wealthy donor? Chances are he is a major gifts prospect and he should be on a separate list! And you already should know your very wealthy donors.
How does PG Finder™ work?
- PG Finder™ analysis report.
- Initial mailing list in electronic and hard-copy formats.
- Electronic list of constituent ID numbers and PG rank for uploading to your file.
- Directory (electronic and hard copy) of top 250 planned giving prospects, sorted by last name within city – a valuable tool for planning visits.
- Assistance with name & address updates prior to each mailing.