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Print Marketing
Your Enemy Is An Overstuffed Mailbox
You see it at work and at home - the flood of fliers and mailers and newsletters and leaflets. Unsolicited direct marketing material, stuffed into your mailbox every workday all demanding to be read.
The bad news is you have to wade through it all. But even worse than that your prospects are wading through a similar flood. And that means your print message to them is getting lost. Drowned out. Put aside and thrown away.
As unsolicited direct mail grows, traditional newsletters face increasing competition and resistance: Your prospects are tuning out for many reasons than one.
Communication for the 21st Century
To get your print message across you can't settle for same-old-same-old formats. You need materials that grab attention with a compelling, high-impact message. Here's where the medium can make your message: instead of traditional newsletters, the solution today is post cards. But not just any post cards: FlashCards from VirtualGiving and The Planned Giving Company.
FlashCards (and yes, they do have a Response Mechanism):
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Are easier to read |  |
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Deliver a simpler, focused message |
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Are more likely to be read | |
Are cheaper and easier to produce | |
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Do not require opening | |
Are simpler to address | |
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Make an immediate impact | |
Are cheaper to mail |
A FlashCard is like an instant message that grabs your attention. A newsletter is like a long email that may (or may not) get read later. People just do not have time for the detail a newsletter provides on gift plans, and a postcard is a great way to qualify prospects for follow up.
Best months and how frequently to mail? You'll have to read our article in the Journal of Gift Planning.
How to Develop Your Planned Giving FlashCards
You can develop your FlashCards in two ways. If you are on a limited budget:
- Purchase copy here (very inexpensive)
- Have your designer do a quick layout. Do not get too creative; your goal is to raise money and not win design awards!
- Have it printed at your local print shop (Kinkos, Sir Speedy) and drop it in the mail.
Remember to have your message short, large and clear on the front (such as: "Did you know your IRA can be taxed up to 80%?")
If you do not have the time but have resources, contact The Planned Giving Company. Their material is written and designed by experts. The gift message on each card is to-the-point, but its accuracy, clarity and sharpness make for bold, arresting communication with your prospects.
Their FlashCards are ready to go, but copy and graphics are specifically developed to complement the look and feel of your program. They then wrap up the package by offering you complete mailing and fulfillment services. The result? Maximum results for minimum time, budget and stress. Just turn the key and go.
The Planned Giving Company can even offer you a proprietary process that identifies your best planned giving prospects on a pre-determined basis of donor loyalty (an indicator of planned gift likelihood) plus 10 other just as important criteria. Here's a must-read article: Find Your Audience, Then Find Your Money.
View Samples (opens in new window)
Life Income
Life Income (general)
Gift Annuity
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